In a separate report to assess the cost and value of building high quality developments, Knight Frank analysed Fairford Leys and found that, far from eroding profits as the housebuilders had initially feared, value premiums on homes in the community were around 15% higher.
The Trust’s former Chair of Trustees, Andrew Christie-Miller, admitted that developing Fairford Leys was “hugely controversial” at the time but is now recognised as an example of high-quality place-making.
“The trustees took the decision to develop the land but to do so in the most sympathetic way. It wouldn’t necessarily get us the very best price but would ensure a very sympathetic development that was very much in line with our philosophy.
“There were a lot of objectors…It was difficult. We chose much the best option which was to do a very high calibre development which was achieved and been recognised by many sources with a master plan which was well thought through.”
Keith Gray, the Clerk of Coldharbour Parish Council which covers the Fairford Leys community, said the design principles set by the Ernest Cook Trust and architect John Simpson had set the standard for a high-quality community – but maintaining those standards fell to the parish council.
“The parish council bought into the whole masterplan and design principles from the outset, and we have made it our mission to protect that master plan and stop any changes being made that would damage it – that policy has worked,” he said.
“It is a really lovely place to live, it has got everything anybody needs, and because it was so well designed from the outset people are happy to keep it the way it was always intended to be.”
Keith added that it his son grew up in Fairford Leys and has now bought his own home there.
Mr Gray said other developers planning new communities under the Government’s plans to boost housebuilding could learn lessons from Fairford Leys. “We are always ready to advise on the right way to create communities,” he said. “We think we got it right.”
Further reading
John Simpson Architects - Masterplan and Design Code for Fairford Leys
Ernest Cook Trust